Media Training

Print and broadcast media are highly effective tools in helping companies communicate key messages to target audiences and stakeholders. To maximize the usefulness of these tools, company spokespeople must understand how the media operates and how to convey their company's key messages effectively. 

Wilcox Group has worked with more than 300 top executives and spokespeople across Canada to provide them with the skills to succeed in every encounter with the media. Whether your organization is announcing record earnings or embroiled in a corporate scandal, we will provide you with the proper tools to turn every encounter with the media into an opportunity.

To prepare and assist clients in creating a win-win situation with the media, Wilcox Group offers media training sessions designed for your needs. The session includes the following components:

• key message development
• interview simulation
• on-camera training
  

Wilcox Group media training seminar will also provide you with an overview of: 

• broadcast, print and online media – their similarities and differences;
• the nuances of selecting a media spokesperson;
• how the media determines what is “news”;
• how to conduct effective interviews with print and broadcast media;
• common challenges companies face in dealing with media; and
• what to avoid, hints and tips.
  

To ensure you gain first-hand experience with the media, we train you alongside one of Canada's most respected journalists and media trainers.